Question: I’ve heard you are planning a lot of video at the race track this year. What are your plans?
Kenny D: We firmly believe that video and digital media are a very critical part of promoting a race track in today’s age. Technology today allows us to take what happens at the race track and share it with the world in so many different ways. Why wouldn’t we find every opportunity to take advantage of that?
We have some experience with how video can be used as a great promotional tool through our experience in starting the MOWA Sprint Car Series presented by Casey’s General Stores several years ago. Some would say that we were kind of on the cutting edge of using short highlight clips and promotional videos to build a following for a new series. Heck, we even put our own television show on a Springfield station back then. But the key to that is that we had formed a relationship with a young man interested in doing projects like that named Ross Wece. Ross now works for the World of Outlaws doing what he enjoys.
We hope we can head down a similar path in Quincy and fortunately we have another opportunity to work with a person interested in creating and learning ways to effectively use video to create interest in what we do. We have worked out an arrangement to hire Randy Swope, a broadcasting major at QU full-time for the entire summer to coordinate our video and broadcasting projects. Randy has the skills and creativity to tackle many different video related projects.
Just like anything else, there are equipment and logistical issues to work out, but we have every intention to make our races available live through internet streams, to provide on-demand viewing of an entire race night as early as Monday following a race, and to create very engaging recaps, highlights, previews and features that can be shared through social media to keep those who aren’t coming to the track informed of the stories, action and excitement happening at Quincy Raceways on Sunday nights. Finally, we are working hard to find a way to create a weekly racing television show to air on a Quincy station but there are a lot of issues to overcome to make that happen including cost, time slots, manpower and most importantly — advertiser/sponsor support.
It takes a sizable commitment to devote a full-time person solely to video projects and also acquire all of the equipment needed to make these things happen. But we think that it’s a commitment that will pay off in the long run. It will be a learning curve and something that we will grow over time and work into as we get better — but the commitment has been made. Now we just have to execute and find outside support for these types of projects.