Why does no one name their dog Lassie?

From the category that you can poll people on just about anything:

An Associated Press-Petside.com poll released this week showed that nearly half of American pet owners gave an animal a human-like name, such as Jack or Sophie. More than 1,000 pet owners were surveyed.

Some of the more unusual names listed were: Hollywood and Chichi Mittens, both cats; Vegas the Labrador Retriever; Jibber Jack the dog; the Beagle named Talulublue, and Louis XIV, the Yorkie.

In all, 49 percent of respondents, including 51 percent of dog owners and 50 percent of cat owners, had given at least one of their pets a human-like name. Spot and Rover apparently have gone out of style.

The most popular? Max got more mentions than other names in the AP Poll, but not enough to give it any broad claim of popularity (less than 2 percent of all mentions). One database of pet names, maintained by Veterinary Pet Insurance, also finds that Max pops up more frequently than any other name, the report said.

There has been a move away from classic dog names such as Spot and Lassie, according to VPI spokesman Curtis Steinhoff. There were 13 Fidos in VPI’s database in 2008, placing the name at No. 2,866. Rover was No. 2,534, behind names like Grendel, Ginger Snap and Munchie.

In the Crim household over the years, there was the cocker spaniel named Brandy, a mutt name Flojo (as in Florence Griffin-Joyner), a lab named Ozzie (as in Smith, shortstop, St. Louis Cardinals), a mixed breed named Fenway (as in Park, home of the Red Sox), another lab named Bogey (as in what I consider par on most golf courses) and a cocker-beagle mix named Scoop (as in getting the story first).

My oldest daughter and her husband have a dog named Renegade (as in Jeep Renegade).

Pass along your best names and why.