As marketers prepare to spend millions on Sunday, The Daily Beast analyzes which big game commercials — from tackled grannies to streaking sheep — actually worked. View the best — and the worst by clicking here.
Category: Super Bowl Ads
Audi ad may hit closer to home than many people think
Posted by – February 15, 2010
Boston Globe columnist Jeff Jacoby says the environment friendly Super Bowl ads by Audi — “Put the rind down, sir! That’s a compost infraction!’’ — were supposed to be a parody, but he says real life is no spoof. Jacoby writes that Big Brother is a little out of control.
There was a time when Americans were thought capable of deciding for themselves what to do with their coffee grounds or whether to carry groceries home in paper or plastic bags. … One thin slice at a time, liberties we used to take for granted are replaced with mandates from above. Rather than leave us free to choose, Big Brother increasingly makes the choice for us: On trans fats. On gambling. On smoking. On bicycle helmets. On health insurance.
From ‘Mean Joe’ to office clothing drive, these ads are super
Posted by – February 5, 2010
It has been 30 years since it first aired, before 30-second TV spots cost $3 million apiece, but this still has to rank as arguably the best Super Bowl commercial ever.
Peter Hartlaub of msnbc.com offers his list of the best 10 Super Bowl commercials — Sunday is the 44th Super Bowl — with the added spin on what they would look like if they were filmed in 2010. Meanwhile, superbowl-commercials.org ranks the best commercials from 2000-2009.
Anheuser-Busch will air five minutes of ads during Sunday’s game, but the one below won’t be among them. The brewer announced on its Facebook page last week that this Bud Light commercial would air sometime before the big game starts. OK, even though most of us can’t visualize this happening in our place of work, you gotta chuckle.
